Websites ThatPeople Trust
A clear structure, a clear story, and a design people trust.
3 minute explainer video (with ducks)
To be a valuable asset, your website must run on two rails.
Like a train, you need both to move forward.
Rail 1: Trust
Trustworthy and professional design so that people trust you immediately.
Rail 2: Clarity
Words and content communicated in a way to educate and convert, so people understand your business is the only obvious choice.
Your website doesn't bring you clients?
People visit your website.
They look for a few seconds.
And they leave.
Why?
Most business websites don't have a traffic problem. They have a clarity problem.
That means your website is working against you.
The Symptoms:
Your homepage talks a lot about you
The content sounds “nice” but vague
There are too many options
The main button says “Learn more”
People ask you what you do, even after visiting your site
A Website Is Not a Storage Room
It’s a Story
Every effective website will follow the same structure every good story does.
The Framework:
The Result
On most websites, this story is broken.
That's what I fix.
Your Customer Is the Hero
Not You
Most websites say things like:
“Family owned since 1972.”
“We offer X, Y, and Z”
“Quality. Trust. Service.”
Let me be direct.
Nobody cares.
People care about themselves.
Their problem.
Their situation.
When your website:
- Names their problem
- Reflects their situation
- Shows you understand them
People stay.
Once they feel understood, they're open to hearing about you.
Peter Gustafson
Luzern, Switzerland
Marketing with Strategy & Design
Meet Your Guide
I know how frustrating it is to have a website that *should* work, but doesn’t.
I’ve been building websites professionally for over 25 years.
And for a long time, I thought a website was just something you had to have. Like a business card. A place to dump information. A place to list services and hope something happens.
Until I started using the StoryBrand framework.
Now, I help businesses turn unclear websites into effective sale machines.
Why Design Matters More Than You Think
Clarity alone isn’t enough.
Design sends a message before anyone reads a word.
People decide in seconds if a website feels trustworthy or not.
That's why story and design must work together.
A group at Stanford research University found that the single biggest factor how people trust a business is how nice their website looks.
Stanford Web Credibility ProjectWebsite Styles
Architect Websites
- High value design.
- Clear presentation.
- Land more contracts.
Business Websites
- Clear positioning.
- Straightforward messaging.
- Trust Building Design.
Coaching Websites
- Personal Brand Design.
- Emotionally clear language.
- Guide, not tell.
Hotel Websites
- Experience-driven storytelling.
- Less information.
- More feeling.
How It Works
Clarity Call
We look at your homepage together. I show you exactly where people get confused and drop off.
Story & Structure
We plan your new website in a half day workshop.
Design That Builds Trust
Get your new website in as little as 2 weeks. The site looks as clear as it reads and you get new clients.
Website Features and Pricing
Choose the level of support that fits your business stage.
from CHF 3,500
Project Investment
All Websites Include:
Strategy & Messaging
The Message-to-Market Workshop
We meet for a half day at your office or online. We dig deep to find your "unique angle" so clients see you as the only obvious choice. Note: This is a standalone strategy service priced at CHF 2,500, but it is included at no extra cost when you build a website with me.
Full Marketing Text
I write the words that sell your services. We will define your offers so they are easy to buy. If the text is not hitting the mark, we change it. Unlimited revisions until it is perfect.
Design & Experience
High-Trust Design
People judge your quality by your cover. I create designs that send "trust signals" to your high value leads. Like the text, you get unlimited design revisions so you love the final look.
Modern Website Code
No one waits for a slow site. Your website will be lightning fast with smooth, modern animations that make your brand feel premium.
Mobile-First
It will look and work perfectly on a phone, where most of your clients are actually looking.
Tech & Stability
Unhackable & Lightning Fast
Unlike WordPress sites, my code is static and unhackable. No plugins to break. No speed issues. Just 25 years of programming experience in every pixel.
Personal Webmaster Service
An unbeatable deal: Need a price change? New photo? Just email me, and I handle it—often the same day. (Free for Year 1, then only CHF 20/month for unlimited changes).
Premium Hosting & Domain
Your site stays local, fast, and secure on Swiss high-end servers. (Free for Year 1, then only CHF 10/month).
AI Visibility
I optimize your site technically so it is not just read by humans, but also perfectly "understood" and recommended by AI engines like ChatGPT and Google AI.
Technical Stability That Scales
Design is what you see. Technology is what you feel. I don’t build throwaway websites. I build digital assets.
Unhackable
No WordPress. No database risk. Static code is immune to 100% of all web attacks.
Super Fast
Global Edge Delivery. Next-Gen image formats. Loading times under 1 second for maximum conversion.
AI Visibility
Technically optimized for Google's Search Generative Experience and ChatGPT.
Modern Design
Clean animations and typography that make your brand feel premium and professional.
Why Gustafson Marketing
Your Webmaster,no hourly billing.
Forget agencies that bill you for every single text change.With me, support is included in one fixed monthly fee.
What's included:
High-end Swiss Hosting
Unlimited text & image changes
Direct personal contact (often same day service)
Daily backups & 24/7 security monitoring
Hosting (10.-) + Support (20.-)
THE COMPARISON:
Typical Agency
hourly billing
Gustafson Marketing
Not just Tech, but Marketing.
Your website should be a marketing machine that attracts and converts.
Your business grows when technology and messaging work together. I build websites that do both.
Code + Copy
Clean code that loads fast and ranks high on Google.
Result Driven
Copywriting that speaks to your audience and drives action.
Built for Growth
Not Ready Yet?
That’s why I created a short guide called:
Five Things Your Website Needs
It helps you spot the exact places where websites lose trust and lose enquiries.
Want Clarity Right Away?
The first call is at no charge or obligation.
- What’s confusing visitors
- What to change
- A custom offer
Let's start a conversation.
I respond to every message personally.
My Contact Details
Reach out directly
