Websites ThatPeople Trust
A clear structure, a clear story, and a design people trust.
3 minute explainer video
To be a valuable asset, your website must run on two rails.
Like a train, you need both to move forward.
Rail 1: Trust
Trustworthy and professional design so that people trust you immediately.
Rail 2: Clarity
Words and content communicated in a way to educate and convert, so people understand your business is the only obvious choice.
Your website doesn't bring you clients?
People visit your website.
They look for a few seconds.
And they leave.
Why?
Most business websites don't have a traffic problem. They have a clarity problem.
That means your website is working against you.
The Symptoms:
Your homepage talks a lot about you
The content sounds “nice” but vague
There are too many options
The main button says “Learn more”
People ask you what you do, even after visiting your site
A Website Is Not a Storage Room
It’s a Story
Every effective website will follow the same structure every good story does.
The Framework:
The Result
On most websites, this story is broken.
That's what we fix.
Your Customer Is the Hero
Not You
Most websites say things like:
“Family owned since 1972.”
“We offer X, Y, and Z”
“Quality. Trust. Service.”
Let us be direct.
Nobody cares.
People care about themselves.
Their problem.
Their situation.
When your website:
- Names their problem
- Reflects their situation
- Shows you understand them
People stay.
Once they feel understood, they're open to hearing about you.
Peter Gustafson
Luzern, Switzerland
Marketing with Strategy & Design
Personal and experienced
I know how frustrating it is to have a website that *should* work, but doesn’t.
I’ve been building websites professionally for over 25 years.
And for a long time, I thought a website was just something you had to have. Like a business card. A place to dump information. A place to list services and hope something happens.
Until I started using the StoryBrand framework.
Now, I help businesses turn unclear websites into effective sale machines.
Why Design Matters More Than You Think
Clarity alone isn’t enough.
Design sends a message before anyone reads a word.
People decide in seconds if a website feels trustworthy or not.
That's why story and design must work together.
A group at Stanford research University found that the single biggest factor how people trust a business is how nice their website looks.
Stanford Web Credibility ProjectWebsite Styles
Architect Websites
- High value design.
- Clear presentation.
- Land more contracts.
Business Websites
- Clear positioning.
- Straightforward messaging.
- Trust Building Design.
Coaching Websites
- Personal Brand Design.
- Emotionally clear language.
- Guide, not tell.
Hotel Websites
- Experience-driven storytelling.
- Less information.
- More feeling.
How It Works
Clarity Call
We look at your homepage together. We show you exactly where people get confused and drop off.
Story & Structure
We plan your new website in a half day workshop.
Design That Builds Trust
Get your new website in as little as 2 weeks. The site looks as clear as it reads and you get new clients.
SLA Care Plan,we do all updates for you.
Never worry about website maintenance.Just send an email with what you want changed, and it is done within 1 business day.
What's included in the SLA:
100% All-Inclusive · No Hourly Fees
Unlimited Content & Image Edits
new team members, updated copy, price changes, new references, testimonial additions
Guaranteed 24-Hour SLA Response
direct email contact, completed within 1 business day (often same-day)
High-Speed Swiss Hosting & Domain
enterprise Swiss edge servers, SSL certificates & .ch domain renewals included
24/7 Uptime & Proactive Security Monitoring
automated alerts so your site is never down unnoticed
Daily Cloud Backups & One-Click Recovery
versioned backups stored in a secondary secure Swiss data center
Lead Form & Inquiry Health Check
regular checks ensuring contact forms, spam protection & email routing remain active
Quarterly Technical & SEO Checkup
ongoing verification of fast load times (< 1s), Core Web Vitals & AI schema metadata
No Lock-in / Flexible Agreement
complete peace of mind with no hourly agency retainers of CHF 200+/hour
All-inclusive SLA Care Plan
THE COMPARISON:
Typical Agency
hourly billing
Gustafson Marketing
No setup fees · Transparent flat monthly rate
Not just Tech, but Marketing.
Your website should be a marketing machine that attracts and converts.
Your business grows when technology and messaging work together. We build websites that do both.
Code + Copy
Clean code that loads fast and ranks high on Google.
Result Driven
Copywriting that speaks to your audience and drives action.
Built for Growth
Not Ready Yet?
That’s why we created a short guide called:
Five Things Your Website Needs
It helps you spot the exact places where websites lose trust and lose enquiries.
Want Clarity Right Away?
The first call is at no charge or obligation.
- What is confusing visitors
- What you should change
- A personalized quote
Let's start a conversation.
We respond to every message personally.
Contact directly
Peter Gustafson
Business Positioning Consultant
