Based in Central SwitzerlandSpecializing in website and social media marketing25 years experienceConsulting and hands on
Based in Central SwitzerlandSpecializing in website and social media marketing25 years experienceConsulting and hands on
Based in Central SwitzerlandSpecializing in website and social media marketing25 years experienceConsulting and hands on
Based in Central SwitzerlandSpecializing in website and social media marketing25 years experienceConsulting and hands on
New services for 2026

Clear marketing that helps Swiss businessesget found.

I help Swiss service businesses in Zug and Luzern get more clients with clear messaging, unhackable designer websites, and AI search visibility.

The Problem

Marketing feels unclear and hard to trust.

“It is hard to know what actually works. And even harder to know where to start.”

Common Frustrations

Your website feels outdated or doesn't reflect your quality

Great clients can't find you, so they hire competitors

Ads feel expensive and unpredictable

You know AI search matters, but don't know where to start

Consultant working
The Guide

A clear plan, built for your business.

I have 25 years of experience in marketing, design, and IT. I work hands-on and 1:1 with a small number of businesses in Switzerland.

My focus is simple

  • Clear messaging (StoryBrand)
  • Technical foundations (25 years tech exp)
  • Systems optimized for AI & SEO
Personal, focused & hands-on.

Peter Gustafson

Luzern, Switzerland

Marketing Technologist & StoryBrand Expert

25+Years Tech Exp.
About Me

Personal, focused & hands-on.

“I disagree with agency layers and buzzwords. I work personally with clients because I like it.”

I believe clear communication, beautiful design, and practical systems are the recipe for success.

Based near Luzern, originally from the USA and in love with my adopted country of Switzerland. I work exclusively with service businesses in Zug and Central Switzerland who want to grow with quality.

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